Benjamin Moore Reveals “CALIENTE Af-290” as its Colour of the Year 2018
|October 21, 2017||Filled under House & Home||
Benjamin Moore, North America’s favourite paint, colour and coatings brand, today declared its Colour of the Year 2018 – Caliente AF-290, a vibrant, charismatic shade of red. The highly anticipated announcement was recently unveiled to leading interior designers, architects and influencers at an exclusive event held at the Solomon R. Guggenheim Museum in New York.
“Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment’,” said Ellen O’Neill, Benjamin Moore Director of Strategic Design Intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can’t help but follow its bold strokes.”
The colour leader also unveiled Colour Trends 2018, a curated palette of 23 highly influential hues that enliven any room by adding depth and energy. The palette incorporates a full spectrum of reds, from hints of blush to deep oxbloods, while ensuring seamless pairings with a carefully selected range of whites, neutrals, and complementary bold hues.
The Benjamin Moore Colour & Design team annually forecasts colour trends following a year-long research journey to 30 cities across 12 countries, traveling nearly 100,000 miles. The team of seven Colour & Design experts attended more than 20 industry shows capturing more than 42,200 photos that illustrate points of inspiration from the arts, design, architecture, pop culture, fashion, home furnishings, and more. Their collective findings demonstrated an emergence of red hues, embodying the change, strength, confidence and vitality that permeates cultural movements around the world.